Design Thinking

 

Why Companies Need to Apply Design Thinking

Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two

brainstorming
 

Why Brainstorming is a Waste of Time and What is the Alternative

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea

critical thinking
 

Critical Thinking as a Catalyst of Change in Design

In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,

creative problem solving
  

Creative Problem Solving: How to Turn Challenges into Opportunities

What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to

systems thinking
 

Design Schools Should Teach Systems Thinking and This is Why

In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external

design thinking
  

How to Successfully Apply the Inspiration in Design Thinking

In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM

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Healthcare Design

Behavioural Design

Design Research

Design Management

book-cover-thumb
 

Case Study: Amazon AWS Cloud Role in Fueling innovation

In our new case study, we tend to investigate the impact of cloud computing service as an uprising technology to fuel innovation and creativity in companies working in new media

design business
 

5 Steps to Turn Your Creativity into a Successful Design Business

In today’s challenging economy, it’s harder to get a job as a designer in a company. Therefore, I tell my students to open their minds to different business models that

business model canvas
 

Download Our Free Business Model Canvas Template

Achieving innovation in business requires deep understanding of the aspects of the business. This understanding is what separates success from failure, yet the focus on essential business elements may be

design in lebanon
 

Taking the “Designed in Lebanon” Model into Action

Regardless of the trials and tribulations encountering the Italian model at this time, there is no denying the potency of the “Made in Italy” label. These three words hold in

co-creation open innovation
 

Co-Creation: Placing the Consumer in the Heart of the Open Innovation Process

Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet many of them fail to achieve

management style
 

What Type of Design Manager Are You?

If we have a look back to our design career, we can easily identify the bad, good, and great managers who not only achieve success in business but were able

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