What is Kano Model Analysis? And How to Conduct it.
Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight
Design Thinking
What Are The Six Thinking Hats? And How to Use Them?
Design thinking and group discussion are highly complex processes in which thoughts are shared, ideas bubble up, and others are buried. De Bono’s Six Thinking Hats technique provides a systematic
How to Apply Paul-Elder Critical Thinking Framework
The critical thinking framework provides an efficient method for designers, design students, and researchers to evaluate arguments and ideas through rational reasoning. As a result, we eliminate biases, distractions, and similar factors
What is Design? And What is not?
What is design? We will explore design characteristics based on different scholars and practitioners to answer this question.
The Double Diamond Design Thinking Process and How to Use it
We explored the design thinking different frameworks in various articles, and one of these models is the Double Diamond design thinking process which the British Design Council developed. Like other
How to use Card Sorting to Improve Service Design
Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure
Starbursting Technique: Evaluating New Ideas
Starbursting is another creative brainstorming tool with a different approach from other brainstorming techniques. When the team inside the organisation brainstorms new ideas using mind mapping and brainstorming tools, the
Healthcare Design
Behavioural Design
Design Research
Adobe Experience Design CC: Taking the Creative Cloud to Prototyping
As interactive and user experience designers, there was always the question: Why is there not a prototyping tool included in the Adobe Creative Cloud? Since the release of Adobe Creative
Five Principles for Successful User-Centered Design
Look at the various products in our daily lives. Why do we love specific products while we get frustrated with using others? Why you prefer to use a specific brand
Using Inductive Reasoning in User Experience Research
Part of the design process is to build a deep understanding about users’ behaviors and how they tend to use products or applications. This can be achieved through user experience
Five Common Mistakes Committed by UX Design Teams
Building a user-driven design process is one of the main targets of the UX design team, which aims to create a product or service design driven by deep understanding for
Using Mind Maps to Track User Experience
When it comes to building a user-centered design, the core target is to have a solid understanding of the user experience and how users navigate through different design layout elements.
Five Reasons Behind a Failed UX Design Process
Many products in the market can be beautiful or full of functions and features, but are hard to use. These products reveal the importance of the user experience process, which
Design Management
What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the
Which is Good for Start-ups, Incremental or Disruptive Innovation?
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between
4 Service Design Tools to Focus on Consumers’ Needs
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market
5 Successful Open Innovation Examples
Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional “closed” innovation model faced barriers
10 Productivity Tips for Designers
Many designers complain about a large number of tasks they have every day comparing with the time required to achieve it. If you are a freelance designer, the problem becomes,
Service Design Thinking: Putting Your Consumer First
The design process involves multiple disciplines starting from the emphasize phase to the final product delivery. However, achieving a desirable design experience extends the borders of the product development to