Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Design Thinking
Design Thinking Tools: Reverse Brainstorming
Many tools and techniques involve the design thinking process such as mind maps, brain dumps, group discussion, SWOT analysis, reversed brainstorming and others. Each of these tools has its own
Top Resources to Learn Design Thinking Online
Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by creating opportunities, but also by building
Can We Apply Design Thinking in Education?
Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure to implement the proper methodologies in order to achieve this
How to Evaluate Design Ideas
Design and innovation play an essential role in today’s business success through fueling an organization’s future with creative ideas that in turn, will help maintain superiority in market competition. Investing
How Does Apple’s Design Process Work?
Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic
Healthcare Design
Behavioural Design
Design Research
Design Management
Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by
Zaha Hadid to Implement 3D Printing Technology in Print on Demand Designs
It seems like 3D printing technology is trending in a new direction with the designs of some of the world’s most acknowledged designers, such as Zaha Hadid, Francis Bitoni, Alvin
Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are
LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign
How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the
Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion