Case Study: Amazon AWS Cloud Role in Fueling innovation
In our new case study, we tend to investigate the impact of cloud computing service as an uprising technology to fuel innovation and creativity in companies working in new media
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Design Management
Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.
5 Steps to Turn Your Creativity into a Successful Design Business
In today’s challenging economy, it’s harder to get a job as a designer in a company. Therefore, I tell my students to open their minds to different business models that
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Download Our Free Business Model Canvas Template
Achieving innovation in business requires deep understanding of the aspects of the business. This understanding is what separates success from failure, yet the focus on essential business elements may be
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Taking the “Designed in Lebanon” Model into Action
Regardless of the trials and tribulations encountering the Italian model at this time, there is no denying the potency of the “Made in Italy” label. These three words hold in
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Co-Creation: Placing the Consumer in the Heart of the Open Innovation Process
Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet many of them fail to achieve
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What Type of Design Manager Are You?
If we have a look back to our design career, we can easily identify the bad, good, and great managers who not only achieve success in business but were able
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The Graphic Design Major in the American University in Cairo: First Generation of Emerging Talent Graduates
New, young talent shined in the hall of the Sharjah gallery in the American University in Cairo (AUC) this week as new graduates gathered to present their final graduation projects
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Why Design Education in the Middle East Doesn’t Meet the Market Needs
One of the questions commonly asked by young, talented designers and students who dream of design as their future career is, “How do I learn design?” The questions are also
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Exploring Human-Centered Innovation: NEST CASE STUDY
As RIBA’s policy officer, Emillia Plotka stated, “Access to energy consumption data at a larger scale could help identify energy-use hotspots and point to areas that could benefit from community energy
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Five Product Designs Against Crime
Crime has a significant negative impact of economy and society, both from physical and physiological approaches. Prison population has increased in the UK from 44,000 to 83,000 between 1993 and
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8 Tips to Finance Your Design Business
One of the major challenges facing designers and creative people seeking to start their own business—or moving their creative idea from their art studio labs to the market as a
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Tracing the Open Design Practice
The term “open” is added to different fields such as design, innovation, and software in order to reflect co-creation principles with users contributing to the final design, either by assembling
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Using Value Stream Maps to Improve User Experience
Designing in its holistic approach is a method for solving problems through creativity and innovation by designing a better product or service experience. In-depth research and exploration for the end
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Design Drivers in the Middle East
Design has been agreed as a driver for success among design scholars and practitioners. However, outside the creative and innovation community, an uncertain vision about design can be identified –
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80/20 Rule: From Economics to Design
Observing consumer behavior can teach us a lot of information about the features implied within the design and how users will interact with those features. An interesting observation indicated by
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How New Google Logo Will Change Old Design Rules
Two days ago, Google surprised the world with its new logo design after 17 years of using the same logo for their branding. The previous logo featured minor alterations
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How Designers Can Achieve Disruptive Innovation
As people who continuously pursue creative change, designers need to understand the type of change that they are pursuing as well as how to achieve it. Change can be achieved
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Vroom-Yetton-Jago: Deciding How to Decide
Design managers and art directors face critical times when they need to make strategic decisions that will not only affect the design process but also the entire production stage and
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Five Lessons Designers Should Learn From Failure
Nothing is worse for designers than failing in a project, especially after spending time and effort in the development of ideas and turning them into a final product. When dealing
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How IDEO Creates the Future of Automobility
Today’s car designs are based on the same design concepts of decades past; we can’t declare that there is disruptive innovation in the car manufacturing industry, only a few changes
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