Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
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Design Management
Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.
Freelance vs Full-time Design Jobs: Making the Right Decision
Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to
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Why Some Companies Reject Design Thinking and How to Handle it
As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before
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Tips to Learn Design Without Going to a Design School
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design
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No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
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5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
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What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the
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Which is Good for Start-ups, Incremental or Disruptive Innovation?
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between
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4 Service Design Tools to Focus on Consumers’ Needs
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market
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5 Successful Open Innovation Examples
Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional “closed” innovation model faced barriers
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10 Productivity Tips for Designers
Many designers complain about a large number of tasks they have every day comparing with the time required to achieve it. If you are a freelance designer, the problem becomes,
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Service Design Thinking: Putting Your Consumer First
The design process involves multiple disciplines starting from the emphasize phase to the final product delivery. However, achieving a desirable design experience extends the borders of the product development to
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What Designers Need to Learn Aside from Their Design Education
In a conversation with one of my friends about the problems that designers face in their professional life, she highlighted that while designers may get good design-related skills during design
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5 Common Myths About Design
“Designers only do Photoshop work,” “They only think about colors,” ” Design only adds more cost to the project,” and other comments are common to hear if you are a
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SWOT Analysis for the UK’s Brexit Decision to Leave the EU
Last week, the UK decided to leave the European Union after more than 40 years of membership. The national referendum results were 51.9% to leave, while 48.1% to stay. The
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Guide for 3D Printing Technologies
3D printing technology is one of the rapidly growing fields that has been involved in different industries including, but is not limited to industrial design, product design, and medical implementations.
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Exploring Design in the Egyptian Creative Market (Infographic)
There is an agreement between both scholars and practitioners about the important role of design and creativity in the following three fields: education, organization, and government. In a previous article,
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10 Product Design Icons from the 20th Century
Following the product design timeline during the 20th century, we can observe that design has evolved to focus on the function rather than the form which dominated 19th-century design movements.
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10 Time Management Tips to Improve Innovation
Design and innovation are one of the fields that require a long time for investigation and brainstorming in order to formulate a new creative idea and evaluate its viability in
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Applying Design and Innovation Framework in the Syrian Refugee Crisis
Many European organizations have started looking at design tools to solve societal challenges such as integration of new migrant intakes. The solutions range from creating products, services, and toolkits to
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