What is this Thing Called Design Management?
Managing the design process is always a challenging task. Have you ever wondered the reason behind the lack of designers’ ability to understand how to manage the creative process and
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Design Management
Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.
What is Strategic Design and its Role inside the Organisation?
While teaching design classes at several universities, I got to explore the design thinking process with the students and highlight the role of design and creativity during the different process
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Design Thinking Examples of Driving Creativity
For many, design thinking reflects several outcomes of the design value, and creativity and innovation are among them. When we dig deeper into design thinking examples, we see the applications
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Types of Innovation: The Complete Guide with Examples
Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies
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The Blue Ocean Strategy: Guide and Examples
One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows
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Open Innovation: Comprehensive Guide and Examples
Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation
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What is Kano Model Analysis? And How to Conduct it.
Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight
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What is Social Design? And How it Can Change the World.
In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted
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What is Inclusive Design? And How to Apply It?
In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers
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How to Use the Action Priority Matrix in Time Management?
Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain
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What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the
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What is Open Innovation? And How it Fuels Creativity
Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is
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What is Circular Design? And How to Apply It.
The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural
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IKEA’s Sustainable Design Strategy (Part 2)
In the first part of this article, we explored the design sustainable strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the
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Stage Gate Process: The Complete Practice Guide
When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both
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Exploring IKEA’s Sustainable Design Strategy: Part One
The design adds various values inside any company. At the top of these values is building a company-wide strategy such as IKEA sustainable design strategy. Strategic design and good design
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My Advice to Innovators From Years in Cambodia Designing New Solutions to Poverty
For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like
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Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2
Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.
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Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1
Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead
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What is Market Segmentation? Why is it Important?
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
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