How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the
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Author: Dr Rafiq Elmansy
Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion
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London Underground New Tube Train: Putting Design Thinking into Action
As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such
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Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one
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